America Magazine wrote:
On Aug. 24 Steve Jobs announced his resignation as the chief executive officer of Apple Inc., which he co-founded in the 1970s. Much laudatory commentary followed. Mr. Jobs changed the world of movies and music and books. He did not supply new plots and images but changed how the people watched what they wanted to see. He did not compose new tunes and lyrics but changed how the world received, stored and played music. He did not write new books but changed how the world read and kept and reread those books. The entrenched music and publishing industries felt threatened and resisted but eventually came around, seeing that Mr. Jobs was ultimately working with them.
“Mr. Jobs did not so much see around corners; he saw things in plain sight that others did not,” wrote David Carr in The New York Times. Steve Jobs saw what modern people wanted before they knew they wanted it. And he knew how to make it available and attractive. The Apple store on Fifth Avenue in New York is open 24 hours a day.
One hears that young people want what the church has to offer, but they cannot find it in that church. The delivery system fails. Imagine a Bishop Steve Jobs. What would his diocese—the Diocese of Appleton, perhaps—look like? How would entrenched interests react to his challenge? What is out there in plain sight that he would see and point out to fellow church leaders? How would he change not the message, not the content, not the words but the delivery system? The human side of the church could use the energy of new vision.
The message is fine. How will we deliver it?
